We are working as a Brand Consultant and Creative Partner for this aspiring brand. The Challenges: The logo was made by a different Agency, the whimsical choice of the logo created a unique challenge owing to the disruption of readability, resulting in an incorrect Brand recognition. Our Work: We started working and took over the brand and consulted with the marketing and sales team. Delivered a plan to target the youth and created a marketing strategy along with local festivals and celebrations. We have done the production shoot and primarily focused on digital communication and consumer engagement rather than spending money on ATL activities.